CDOQ

Having a history with someone does not necessarily mean that you will have a future with that person.

Compete with what is possible and not with what is available!

The problem with future is that it is not constant and eventually it arrives.

I just finished reading The Ten Commandments for Business Failure . It is a book recommended by Warren Buffett and written by Don Keough who is a former President of the Coca Cola company and currently a Berkshire Hathaway board member. While most business books focus on what to do to be successful in business, Don's book focuses on what not to do. The book offers common sense packaged with straight talk and interesting stories. Here are the ten commandments which guarantee business failure: 1. Quit Taking Risks 2. Be Inflexible 3. Isolate Yourself 4. Assume Infallibility 5. Play the Game Close to the Foul Line 6. Don't take time to Think 7. Put All Your Faith in Experts and Outside Consultants 8. Love Your Bureaucracy 9. Send Mixed Messages 10. Be Afraid of the Future There is an eleventh one: 11. Lose Your passion for Work-for Life I think these lessons are applicable to big and old companies and not to start-ups. A start-up by its nature does not have the problems Don high