Innovation is one of the latest buzz-words in the business world. And, there is a lot of debate in academia about what innovation is. Is it any invention ? Is it anything new? Do x number of people have to buy the new "thing" before it is considered innovation? Is a new feature added to an existing product an innovation? Is any new product or service innovation? And on and on...the debate continues. The problem is that the academics spend most of their time and energy on discussing what innovation is and not enough on how to innovate. And, the people who are innovating are not usually discussing it. Innovation is very contextual subject. In the business world, most of the times, innovation is related to revenue growth. For this article, innovation is new revenue creation with commercialization of new high-technologies or finding applications of existing high-technologies. Furthermore, this article is based on a recent talk I gave at the Santa Fe Institute busines