Showing posts from November, 2014

Why Mediocrity Reigns Supreme in Tech Products

The tech industry produces thousands of new products every year. How many products do you notice? How many wow you? Not many. The first iPhone wowed me. Google Search was awesome. Prezi was so cool. After these few examples, I really have to think hard on memorable products. The tech industry employs millions of very smart people worldwide. Most tech companies have a lot of cash. So, how is it that very smart people with a lot of money produce so many unmemorable and even bad products? To understand,  we have to examine how product development works in big tech environments . I have lead product development for many goods in the tech world. Let me take you behind the scenes. In any big organization, division of labor is in full force. Marketing and engineering are the two main groups involved in product development. To get started, someone in the marketing group writes a document called an MRD - Marketing Requirements Document. This document is supposed to show wha