User-Focused Product Development Model

There are thousands of technology companies working on building products, but only a few create products that delight their users. Generally, startup founders or product leaders start with a beautiful product vision, but what eventually gets released is not as pretty or delightful (see Figure 1). The main reason is that building products requires many people who think differently to work together, resulting in a compromise. Figure 1 - Vision vs. Reality (image courtesy of Christine Wang) How do you build the culture and process that delivers products that delight users? The answer is simple: solve user problems and don’t compromise on the product vision. However, executing this simple idea is hard. Let's explore how we can make it a bit easier throughout the rest of this article. The organization needs a clear mission and an understanding of how solving user problems will deliver on that mission. Customers don’t buy your products because they like your mission; they buy them becau...