Testing New Product Ideas - The MBR Way
In Silicon Valley, the product development approach of releasing the most basic version of the product ( Minimum Viable Product or MVP ) to some users who would find it valuable compared to available options and then iterating the product based on user-feedback, is well understood. In the CPG ( Consumer Packaged Goods ) world, the approach of testing a new product idea before any development work is done is practiced regularly. It might be hard to develop an MVP for a new soap but we, in the technology product development, can test new product ideas before we start building an MVP. Performing this test also helps with positioning the product in the market. Following is the three step MBR ( M ental model, B enefit, R eason to believe) approach of testing new product ideas: Testing new product ideas Start with writing down the singular product idea and then follow the three step MBR process in writing. 1. M ental model: How do users think about the product category your product belong