Showing posts from January, 2013


There is no color without light . 

Capitalism and Advertising

"Strange as it may seem to us, the underlying concern of American capitalism in the late nineteenth century was the possibility of sufficiency. Just as Marx had envisioned a world where everyone would have enough for a decent life, American capitalists were worried that people would stop buying their goods once they had enough things to live comfortably. There seemed no obvious reason why someone would replace a piece of furniture or a coat or a set of crockery simply because it was old. This problem was solved in large part through the influence of Edward Bernays , a nephew of Sigmund Freud , and principle promoter of his ideas in America. Bernays was intrigued by Freud's view that people are bundles of emotion, passion, and desire, and that the real motive for human action is the satisfaction of deep-seated desires rather than rational calculation. Bernays saw that American companies needed to transform the way people thought about their purchases, so that they would forg


Time influences thinking and behavior. 


Is it possible for anyone not to like waltz ?