Super Apps
Context My phone has become an integral part of my life. It has happened not because I am talking to people on the phone all the time but because the phone has many applications (apps) that I use for various purposes. These days there is an app for everything - buying coffee, getting a ride, ordering food, paying bills, investing in stocks, health, social networking, news, etc. There are over 2 million apps in the Apple App Store. Most apps are free to use. Some apps have to pay 15-30% of their revenue to Apple and Google (two main providers of Application Platforms) if they are selling digital content like movies, games, books, etc. Apps like Uber, eBay, DoorDash, etc. do not pay anything to Apple and Google because they are selling physical goods like food, rides, consumer goods, etc. Just the apps on the Apple App Store generated $519B in 2019 revenue. If the App Store were a country, it would be number 24 on the GDP list right behind Sweden. Two major driv...