Why Selling GenAI Feels Nothing Like SaaS
Earlier this week, at a roundtable hosted by Chargebee , a group of GenAI (AI) founders compared notes on a shared learning: building and selling AI products to businesses is not just harder than selling SaaS — it is "fundamentally different'. Many entered the market expecting to ride the SaaS (Software as a Service) playbook to success. They are now discovering it’s written in a different language. Here are five reasons why: 1. The Vanishing Customer Profile In SaaS, identifying the Ideal Customer Profile (ICP) is often straightforward: a clear job to be done, a known budget holder, and measurable ROI. In GenAI, that clarity dissolves. Everyone wants to “experiment with AI.” Few want to commit. Interest is high, intent is elusive, and trial usage often masks the absence of a real buyer. 2. The False Promise of PLG Product-Led Growth — the darling of modern SaaS — is stumbling in the AI world. While PLG drives traffic and trials, it fails to convert at scale. AI products often...