Five Levels Of Intellect

Both Charlie Munger and Warren Buffett have an extraordinary gift for simplifying the complicated. They taught me that the most powerful ideas are often the clearest. I have since carried that lesson into my own work. At Moki, a company that provides software for remotely managing hardware in retail environments, we faced a common challenge: overcoming CIOs' fear of losing control. Instead of delving into the technical depth and cybersecurity of our product, we focused on a single, compelling promise: " Total Control of their devices." This simple framing cut through the complexity and directly addressed their primary concern. It worked. An often-cited (but unverified) framework, attributed to Einstein, outlines five levels of intellect: 1. Smart: Possesses vast knowledge (e.g., a McKinsey consultant; whatever you think of them, they do know a lot). 2. Intelligent: Applies existing knowledge effectively (e.g., Michael Dell, who adapted the direct-to-consumer model for...